P2P Inovação (2016). This article analyzes social relations among the most influential people in the contemporary art field. It tests the hypothesis of whether commercial connections can be an index of the relations of influence and legitimacy in the visual art world and whether these relations affect the cultural capital they possess and the position they occupy in the field. The Power 100 ranking – a guide to the most influential figures in contemporary art – and the commercial relations among the people listed were used to design six ego networks. Data regarding the social connections was collected from the Artsy online platform. The article identifies the mechanisms of social legitimation and artistic influence, as well as the cultural and social implications of social networks in the contemporary artistic field, now perceived in digital environments.